How To Write The Best Instagram Bio Ever

Straight up, clear and concise, you don’t have all the room in the world for this bad boy, 150 characters to be exact .Think of this as your shop front, your first impression, according to intelligent researchers it takes just two-tenths of a second for Instagram users to form their opinion so keep it tight! . These are the main tips -

  • Add your name to help people search you - if you don’t know how to do this click here

  • Highlight your skills and how you help people (selling a product is helping someone solve a problem so add that if your a brand)

  • Add your website but use a smart url to help track your traffic.

  • Sum up your offering in one clear sentence that does not use jargon or waffle on.

Here are some good examples we found...

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They don’t say anything they don’t need to, they tell you what they do how they do it and where you can find their product. Using smart URL

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Alex highlights her skills using short sentences and emoji’s. She also tell’s you about her projects, where you can reach her and links to her website.


One clear sentence highlights everything they cover...

Some bad ones…

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They assume you know who they are, it doesn’t actually say how Afterpay helps people.

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Not terrible but again they assume you know what they do…

One other tip we recommend is to use Notes on your phone to brainstorm and space out your bio correctly, that way you don't accidentally post something your not happy with.

So to recap keep your Insta bio short, tell us how your help people and be clear about it. If you have a website be sure to link it and make sure you name is added correctly so people can search you.

If you want to learn more check out Later’s article here

Andrew Green